Greg Lopez

Greg Lopez is a longtime foodservice sales professional with more than two decades of experience working with independent restaurants and building customer relationships across West Texas.

His writing draws from firsthand experience in outside sales—the wins, the losses, the miles between accounts, the relationships that last, the ones that change, and the realities of building business one customer at a time.

These stories are personal observations from life in the field: honest accounts of sales, perseverance, customer relationships, business, and the lessons that don't always show up on a commission statement.

The views and experiences expressed in Greg's articles are his own and do not represent those of any current or former employer.